Hi, I'm Wendy Steckler!
CREATIVE STRATEGY | BRAND | VISUAL COMMUNICATION I develop brands, campaigns and visual experiences that turn complex ideas into compelling stories. My background combines graphic design and visual communication with marketing, brand development and senior business leadership, giving me both the creative perspective and strategic experience to take an idea from concept through execution.
Isabella Stewart Gardner Museum - Brand & Digital Exp.
Modernize the brand identity of an established cultural instititution - Boston's famed Isabella Stewart Gardner Museum - without losing its distinctive history and intimacy.
New England Prints - Brand & Packaging
Founded and developed a consumer brand from concept through product, packaging, retail and marketing.
L.L.Bean x Maine - Destination Campaign
A speculative Maine travel campaign sponsored by L.L. Bean including a 3-panel brochure featuring icons and an infographic, a refreshed logo for L.L.Bean and my photography.
New England Travel - Brand & Publication System
New England Travel, a fresh presentation of travel ideas in a new, original magazine layout featuring my photography.
Portland Leather Goods - "A Private Moment"
Develop an advertising campaign for Portland Leather Goods featuring the Verona Tote and targetting older, educated handbag consumers who value refined style and quiet luxury.
Introducing "Curb Appeal" Typeface
Original typeface design inspired by real estate and yard signs.
House of MIrth - Visual Campaign Concept
An original poster advertising the movie "The House of Mirth". The original novel by Edith Wharton has several interesting plot twists. If you haven't seen it, I recommend!
New England Prints - Business Information Design
Designed a branded interactive dashboard translating sales, profitability, channel and geographic performance into an executive decision-making interface.