CREATIVE STRATEGY | BRAND | VISUAL COMMUNICATION
I develop brands, campaigns and visual experiences that turn complex ideas into compelling stories. My background combines graphic design and visual communication with marketing, brand development and senior business leadership, giving me both the creative perspective and strategic experience to take an idea from concept to execution.
Isabella Stewart Gardner Museum - Brand & Digital
Modernize the brand identity of an established cultural institution - Boston's famed Isabella Stewart Gardner Museum - without losing its distinctive history and intimacy. Independent concept, not affiliated with or commissioned by the museum.
New England Prints - Brand & Packaging
Founded and developed a consumer brand from concept through product, packaging, retail and marketing.
L.L.Bean x Maine - Destination Campaign
A speculative Maine travel campaign sponsored by L.L.Bean including a 3-panel brochure featuring icons and an infographic with a refreshed logo for L.L.Bean and my photography. Independent concept, not affiliated with or endorsed by L.L.Bean.
New England Travel - Brand & Publication System
New England Travel, a fresh presentation of travel ideas in a new, original magazine layout featuring my photography.
Portland Leather Goods - "A Private Moment"
Develop an advertising campaign for Portland Leather Goods featuring the Verona Tote and targeting older, educated handbag consumers who value refined style and quiet luxury. Independent concept, not affiliated with or endorsed by Portland Leather Goods.
Introducing "Curb Appeal" Typeface
Original typeface design inspired by real estate and yard signs.
The House of Mirth - Visual Campaign Concept
An original concept poster advertising the movie "The House of Mirth".
New England Prints - Business Information Design
Designed a branded interactive dashboard translating sales, profitability, channel and geographic performance into a decision-making interface for assortment, pricing and channel promotions and a formal report outlining 5-year sales results.